A press list that builds itself from your inbox
Pitch a journalist and their card appears — outlet, beat, and angle pulled from the thread. When they reply the pitch advances; when the story runs it closes. Airo Press keeps every relationship current from the public relations (PR) outreach you are already doing.
It fills itself from your email
Built for PR and comms teams and founders running their own press. Send an email and a card appears; they reply and the stage advances — no data entry, no separate system to feed.
A pipeline that maintains itself
Your media list builds itself
Every pitch thread becomes a journalist card.
- Email a reporter and Airo creates their card automatically
- Each journalist is their own row — one place for the whole relationship
- Replies link back to the card and refresh last touch
Where: Pipelines tab, Press template
Outlet, beat, and angle — captured from the conversation
The details you would type into a spreadsheet, read from the thread.
- Outlet, beat, and the story angle you pitched fill in on their own
- Journalists are typed as national, trade, newsletter, or podcast
- A link field holds the published piece when it lands
Where: Journalist, Outlet, Beat, and Angle columns
A reply advances the pitch, a placement closes it
Stages move as the outreach moves.
- Researching to Pitched the moment interest comes back
- Interested and Briefing as a call or interview gets set
- Scheduled once there is a date; Published when it runs
Where: Press pipeline stages
Follow up before a warm journalist goes cold
Silence is the story you can lose — Airo surfaces it.
- See who is interested and has gone quiet since your last touch
- Carry a next step and due date on every journalist
- Airo drafts the follow-up; you send it in your voice
One coverage board for the team and the client
A shared view that is always current.
- Every campaign syncs two-way to a live Google Sheet
- Teammates and clients see the same pitches and placements
- No end-of-week coverage report to assemble by hand
Your media list is only as current as the last time someone updated the spreadsheet. This one reads the pitch threads and keeps itself current.
Common questions
Does it need my inbox?
Yes — that is the point. Airo Press reads the pitch threads you send and receive to build the pipeline, so cards, stages, and last touch stay current without you copying anything across. Connect Gmail or Google Workspace and the press list fills itself.
Why not a spreadsheet or Muck Rack?
A spreadsheet only knows what you remember to type into it, and a media database like Muck Rack is priced for large teams and still leaves you tracking your own outreach by hand. Airo Press builds the list from the conversations already in your inbox — and still syncs to a Google Sheet when you want one.
Does Airo pitch journalists on its own?
No. Airo drafts pitches and follow-ups from the thread, but you review and send every message yourself.
Can I run more than one campaign at once?
Yes. Each campaign is its own pipeline, populated from the threads tied to it, so a product launch and an ongoing beat stay separate.
Let your inbox keep the pipeline
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